Now import your Facebook Ads into Microsoft Audience Network easily

Microsoft Advertising has rolled out Facebook Import tool on Friday for advertisers to import their Facebook Ads campaigns, ad groups (ad sets), ads and images, budget, schedule, bids and strategy, location, and demographic (Age, Gender) targeting seamlessly. Microsoft Advertising uses similar targeting options as Facebook Ads but some data like language and connections targets might… Read More »

Responsive search ads become the default ad type in Google Ads

Google confirmed that, Responsive Search Ads (RSAs) will officially become the new default ad type for search campaigns in Google ads, although traditional expanded text ads (ETAs) can still be created if needed. This announcement seems another step toward automated Google Ads powered by machine-learning. Google gave a hint on this update in the last… Read More »